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At iMR, we connect businesses with answers to challenging questions that other insight providers cannot. Leveraging advances in behavioral science, we have pioneered a suite of innovative analytics tools to access consumers’ and decision-makers’ conscious and unconscious processes
With a broad knowledge of life science and major consumer verticals, our team brings vast expertise from both the consulting and client side of the insights industry
With expertise gained from fielding studies in more than 20 countries, our methodologies are designed to capture localized nuances while avoiding cultural biases
With integration across data sources for a 360º perspective, our more accurate view of the business can guide your winning brand strategy
iMR leverages cutting-edge technology and innovative solutions to enhance quality and accelerate delivery, maximizing ROI for our clients. With client approval, we can also incorporate AI to further strengthen our survey programming and qualitative analysis capabilities.
Not getting the answers you need to be successful?
We have changed the marketing research paradigm to reflect how consumers think and behave for unparalleled insights.
We are experts at integrating primary and secondary data sources for more accurate and actionable results
Our survey approach uses gaming-type exercises designed to mirror natural behavior and enhance the accuracy of findings
Our research is grounded in Behavioral Economics principles, enabling deep insights into latent and hidden drivers of behavior
Our methods have been stress-tested and proven to overcome the pitfalls of standard market research, providing a deeper and more precise understanding of your market.
The team consistently goes above and beyond my expectations in delivering strategic discussion prompting, high quality insights while also distilling key findings and recommendations to those items most important to our internal stakeholders.
Kudos to the whole team on helping our client look very smart in uncovering a significant issue with the data that they take as “gospel” to senior management. Despite the extra work, our perseverance to help educate them paid off in a big way, and we are a greatly valued partner to their team.